Natti-Nattu
Розробка неймінгу, стратегії та айдентики:: Natti-Nattu
“Nothing makes a woman more beautiful than the belief that she is beautiful.”
— Sophia Loren
STYLE VS COMFORT
In high fashion, beauty often comes first — while comfort is left behind.
Yet true confidence is impossible when clothing doesn’t feel right on the body.
Natti Nattu begins where style and comfort are no longer opposites, but one experience.
CLOTHING THAT FEELS LIKE AN EMBRACE
Natti Nattu is designed for modern, elegant women who know their worth and refuse to compromise on their self-esteem.
The brand works with flowing silk that moves naturally with the body, creating a sense of lightness and ease — almost like a gentle embrace.
These are garments that express elegance on the outside and build confidence from within.
BE YOUR OWN MUSE
The brand’s founder, Nataliia, believes that an inspired woman has the power to shape her world. From there we shaped the brand’s promise: Be your own muse.
This belief became the starting point for the name. Natti Nattu is a playful, memorable blend built around the founder’s name — and its soft echo of the word «inspiration» in Ukrainian (“натхнення”).
Inspiration is no longer something to wait for. It becomes something you wear.
A SUBTLE STITCH
The visual identity draws inspiration from silk itself — fluid, refined, and expressive.
The logo is built on delicate contrasts in line weight, creating a sense of movement, like a quiet flow.
This idea extends into the typography and graphic system, where subtle, stitch-like details appear throughout the identity — details that hold the brand together.
Credits
Account director: Artur Redzinets
Copywriters: Roman Piskun, Anton Solonko
Design director: Vik Vatamaniuk
Designers: Vik Vatamaniuk, Nik Golomutko
Motion designer: Egor Priyma