The Ukrainian market of Italian furniture stores is quite saturated, but brands often offer high prices for not always authentic furniture. At the same time, Esteema brings to Ukraine the American original furniture, crafted in the Italian style, created by designer Michael Amini. And sells it at a reasonable price.
But potential customers did not understand the value of the product and were poorly informed about the benefits of the brand. The company wanted to create a complete image, gain a competitive position in the market of Italian furniture stores and expand its audience. We needed to create a new brand, form its strategy, explain its advantages and break down the barriers of perception.