Law firm brand development: strategy, identity, communication
Evris is a Kyiv based law firm whose team known on the market for its powerful character when it comes to complex legal matters. Their team members have a background in Big 4 global companies, global and leading Ukrainian law firms.
Evris is a new word made of “eureka”, “heuristic”. A heuristic technique (Ancient Greek: εὑρίσκω, “find” or “discover”), often called simply a heuristic, is an approach to problem-solving, learning, or discovery that employs a practical method not guaranteed to be optimal or perfect, but sufficient for the immediate goals.
Lawyers deal with law puzzles every day, so heuristic is the way to solve them. With this in mind, we designed a logo that celebrates puzzle solving
Evris logo can flex to any format with a recognisable, consistent manner. We choose monospaced font for the logo which is not perfect, but sufficient as heuristic and stands out on the legal market where it’s almost unused now.
Art direction: Vik Vatamaniuk
Design: Veronika Syniavska
Motion design: Emile Gorodetsky