Fiorelli
Sparkling wine rebranding: strategy, identity, label design, creative platform
CLIENTINO
Fiorelli arrivale
Rebrandini por favoro
Bubblini mucho implementato
Lookini a-la festivale
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Favorito clientini
Is Marini from del Pubertini
Dreaming of the dolce vita
Making her life less bitter
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STRATEGINI
For Marini easy breasy
We’ve developed startegeasy
Pretty living Italinni
We Marini offerini
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When full glassini of Fiorelli
And with a heart that is lovelli
Even in rain you sunbathini
And winter season is chillini
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IDENTINI
Identini developini
More bubblini we addini
Marini mood we upliftato
Her dolce vita celebratto
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Logo mucho refreshini
Fresh new label creativatto
Pretty colors we choosinni
Magic, bold, new ilustratto
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CREATIVO
Italiano, Ukraino
Easy we have connectino
Fiorelian speakinni
And Marini make gladini
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Fiorelli rebrandini
Bubbly drink we updatini
Funny language we creato
Time for bubbles to drinkatto
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Credits
Creativo Directini: Glebinni Petrarka
Strategini: Arturo Redzini, Antonio Solonini
Designo Directini: Vito Vatamini
Designero Principale: Veronica Synevini
Designero: Kseni Milchini
Animo Designero: Giorgio Priymini
Copyratto: Romeo Piskunini, Sergio Hvostini