Ibis
Rebranding: strategy, logo and identity
IBIS: Ready for challenges, ready for adventures.
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Many dream of having adventures in the style of Indiana Jones, but for this, a reliable helper is always needed. People are used to living within the confines of the city, and the wild nature presents a real challenge to them.
IBIS has everything to prepare a person to take their first step towards a new experience: the brand has thirty years of expertise and a wide selection of reliable equipment.
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The strategy of the updated brand is to prepare people for the challenges that await them during adventures.
During wartime, IBIS helps people overcome the trials of a rough time: civilians can find lighters, warm flasks, and flashlights here, and military personnel find their favorite AR-'s and gear.
IBIS will help everyone choose the proper tool for any situation.
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The basis of the brand style is an arrow that rushes forward.
The arrow is a universal sign that, on the one hand, symbolizes travel and discoveries and, on the other hand, reflects positive changes.
We wanted to maintain a connection with IBIS traditions. Therefore in the updated logo, we combined the arrow symbol with the silhouette of a legendary bird that fearlessly flies toward new horizons.
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Credits
Strategist: Artur Redzynets
Copywriters: Anton Solonko, Roman Pyskun
Design directior: Vik Vatamaniuk
Art director: Veronika Syniavska
Designer: Olesia Bahrii
Romas Grunskis
Evgeniy Sheiko
Olena Druzhynska
Alexey Zhmurko
Ivan Samoylov
Dmitry Dzhulay
Volodymyr Kyrychenko