In Time
Advertising campaign: Change starts within yourself
In 2015 In Time launched a rebranding process, which affected literally all the aspects of company’s business. The task of the TV campaign was to tell about the changes
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We decided not to talk about In Time’s services and benefits but firtsly to expose the company's core – its people. The protagonist of the video is a simple guy who tries more than others to change his life
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Success is not just a simple stroke of luck but the consequence of a long and difficult work on yourself. Any achievement that has changed the world happened because someone managed to overcome the difficulties and change himself
Credits
Copywriting: Tanya Avramenko, Anton Solonko, Vlad Volochai
Project Manager: Arkady Pasechnik
VFX: Emil Gorodetsky
Creative director: Gleb Petrov
CEO: Alexander Solonko
Production
Operator: Denis Lushchyk
Style: Timan
Second director: Tonya Borisyuk
Producer: Marina Petrenko
Director: Sasha Stekolenko
Music: Propeller
Project Manager: Arkady Pasechnik
VFX: Emil Gorodetsky
Creative director: Gleb Petrov
CEO: Alexander Solonko
Production
Operator: Denis Lushchyk
Style: Timan
Second director: Tonya Borisyuk
Producer: Marina Petrenko
Director: Sasha Stekolenko
Music: Propeller