In Time
Advertising campaign: Change starts within yourself
In 2015 In Time launched a rebranding process, which affected literally all the aspects of company’s business. The task of the TV campaign was to tell about the changes
We decided not to talk about In Time’s services and benefits but firtsly to expose the company's core – its people. The protagonist of the video is a simple guy who tries more than others to change his life
Success is not just a simple stroke of luck but the consequence of a long and difficult work on yourself. Any achievement that has changed the world happened because someone managed to overcome the difficulties and change himself
Credits
Copywriting: Tanya Avramenko, Anton Solonko, Vlad Volochai
Project Manager: Arkady Pasechnik
VFX: Emil Gorodetsky
Creative director: Gleb Petrov
CEO: Alexander Solonko
Production
Operator: Denis Lushchyk
Style: Timan
Second director: Tonya Borisyuk
Producer: Marina Petrenko
Director: Sasha Stekolenko
Music: Propeller
Project Manager: Arkady Pasechnik
VFX: Emil Gorodetsky
Creative director: Gleb Petrov
CEO: Alexander Solonko
Production
Operator: Denis Lushchyk
Style: Timan
Second director: Tonya Borisyuk
Producer: Marina Petrenko
Director: Sasha Stekolenko
Music: Propeller