izibank
Advertising campaign «Easy with izibank»: advertising, creative
izibank is an easy mobile bank that makes life easier. It is a bank that understands — today it is easier to switch the bank itself than to stand in line to pay utility bills.
We thought: "Easy bank deserves an easy ad!" and set up a musical performance. What is the point of making a commercial that makes you fall asleep if you can make a musical which you want to sing along, a week afterward?
The characters in the musical are Neanderthals, Roman legionnaires, and robotic beauties who dream of living a comfortable life in a pre-Izibank era. Only Richard Hunter, our director, could bring the characters to the screen. No one knows how to set musicals better than Her Majesty’s professionals.
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If you want to kill a mammoth, you and your prehistoric mates do it together, and if you want to chew on a tender mammoth steak, you have to get in line!
To get rid of the queues, izibank decided to get rid of the branches — all the operations are now performed on your smartphone. So you can apply for the card in a couple of minutes without moving from your couch.
It is cool to fly to the beaches of Zanzibar on New Year Eve. Not cool — to stomp into a pawnshop to scrape some vacation cash.
Using izibank to borrow money is way easier. Open the app, apply for a credit limit in two clicks, and boom! You can blow the dust off your overseas trip — woohoo!
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Phone-calling a traditional bank makes no sense — you hear Robo-clones sitting there and knowing only the "Error 502" phrase from human speech. A classic Kafka's nightmare.
izibank, once again, was created by humans — for humans. That is why when you reach support, you hear warm words, instead of binary code in response.
Why do people fight on Black Friday for a pair of sneakers or dive into the "three for the price of two" thrift shop piles? To catch a ghostly benefit.
With izibank, any purchase is a bargain because you get cashback on every single transaction. It feels good to make money on what you spend!
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MADCATS
Strategy: Alexander Solonko, Artur Redzynets
Creative Director: Gleb Petrov
Design Director: Vik Vatamaniuk
Copywriting: Roman Pyskun
Account Manager: Anton Solonko
Motion Design: Egor Priyma
Izibank
Business owner: Anna Tigipko
Chief marketing officer: Mykhailo Vovk
Chief operating officer: Dmytro Kapulovsky
Public relations & communications: Ira Solhan
NO STARS
Director: Richard Hunter
1st AD: Rymareva Dasha
D.O.P.: Anton Fursa
Executive producer: Ivan Krutous
Producer: Kostya Galyko
Producer assistant: Evelina Bialaja
Production manager: Nikolay Poluden
Casting manager: Easy Casting
Production Designer: Olya Zlobina
Style: Dmitriy Gibshman
Choreographer: Sergej
Make-up: Julia Melnik
Editing: Maxim Vasyanovych
Post Production: M1X
Composer: Baker Street sound studio
Sound Design: Baker Street sound studio
Colour Grading: Marina Tkachenko