Social advertising festival: graphic design, commenication
Molodiya Festival – is a festival of social advertising for young directors. They are invited to test their skills in the ad-filming. The best one will get an award of 100 000 UAH.
In 2017, the main theme of the festival was mutual respect, which was embodied in the tagline “human to human”. We deliberately left the phrase open, urging viewers to answer the question “who, after all, is human to human, turd or unicorn?” independently. Since the tagline itself is a repetition, we decided to strengthen this feature by repeating it several times in a row.
So a series of posters came out, which could be independently arranged by viewers, with the help of stickers, with the answer who would the "human to human" be.
More than three thousand projects were applied to the competition. The winners, in addition to the money award, received a broadcast on the big screens of Planeta Kino cinemas in five cities of Ukraine and a grant to study at the Kyiv Academy of Media Arts
Design direction: Vik Vatamaniuk
Design: Maria Kotemako
Motion design: Emile Gorodetsky