OTAMANKO
Creating a children's toy brand: Naming and design
A BRAND FOR KIDS
OTAMANKO is a toy brand created by IBIS to ignite children’s imagination and unlock doors to thrilling adventures.
Ever dreamt of traveling around the world? Set sail on a pirate ship in search of hidden treasures. Love animals? Build a sheep farm with our creative construction sets. Fascinated by the future? Create a futuristic city with our toy chainsaw and construction crane.
At OTAMANKO, we offer educational toys for every curious mind, from ages 3 to 103.
PLAY AND GROW
Games have always been a gateway to exploring the world around us and nurturing our inner one.
Pretending to be a brave explorer, a child learns courage. Playing with dinosaurs, kids uncover the story of our planet. Guiding a train along its tracks, they experience the power of teamwork.
With the right toys, children can develop essential traits: creativity, perseverance, and responsibility — all while having fun.
FROM OTAMANKO TO OTAMAN
Children’s imaginations are boundless. Even as they take their first steps, they’re dreaming of taming wild animals or voyaging through space.
Kids love stepping into grown-up roles. That’s the inspiration behind the name OTAMANKO — a playful nod to the journey from beginner to leader.
Through play and discovery, OTAMANKO empowers every child to build the skills to become a true hero.
A PLAYFUL DESIGN
The OTAMANKO logo is inspired by a child’s building block — simple, vibrant, and fun.
Its letters can be rearranged into different shapes and colors, transforming into delightful characters.
This way, the logo itself becomes a toy, and the brand’s design system evolves into a playful, interactive game.
Credits
Strategist: Artur Redzynets
Project Manager: Anton Solonko
Copywriter: Roman Pyskun
Design Director: Vik Vatamaniuk
Designers: Olesia Bahrii, Vadym Trokhymenko, Nik Holomutko