Stonelight
Brand strategy and identity: the most efficient AAC producer in Europe
INTRODUCING THE BRAND
Stonelight is the leader in Ukraine’s autoclaved aerated concrete (AAC) market, setting benchmarks in innovation and efficiency.
Over the past decade, Stonelight has quadrupled its factory capacity, producing enough AAC blocks annually to build homes for 20,000 families.
That’s enough to construct an entire town — whether in Ukraine’s Kolomyia or France’s glamorous Cannes.
Stonelight is more than a local leader; it surpasses both regional manufacturers and European competitors, earning the title of Europe’s most efficient AAC producer.
A RELIABLE PARTNER
What comes to mind when you think of construction? Chaos: delayed timelines, runaway budgets, and homes that fail to live up to your dreams.
For first-time builders, the challenges can feel insurmountable, leaving them to navigate a maze of decisions and setbacks on their own.
And when the stakes involve creating not a luxury mansion but a family home designed to last for generations, the pressure grows even greater.
Here’s the good news: with the right partner — one you can trust — your dream home doesn’t have to be a headache.
That’s where Stonelight comes in: a trusted guide at every step, transforming dreams into reality.
PROACTIVITY DRIVES EFFICIENCY
Stonelight’s AAC blocks redefine construction, simplifying every step of the process.
They ensure homes stay cool in summer and warm in winter, delivering an ideal combination of lightness and durability. These blocks combine convenience with reliability, making them a smart choice for modern builders.
To empower builders further, Stonelight has developed a comprehensive guide to working with AAC blocks, helping tackle construction challenges with ease.
Stonelight has also optimized its logistics system to guarantee fast, damage-free delivery.
With Stonelight, building is no longer a hassle; it’s efficient, convenient, and smart.
In short: STONELIGHT WORKS SMART, SO ITS PARTNERS SELL SMART, AND PEOPLE BUILD SMART.
BOLD AND EFFICIENT
The updated Stonelight logo reflects the brand’s strength and innovation, featuring sturdy, block-like geometric letters and a symbol resembling a pallet of AAC blocks in the shape of an “S.”
The brand’s signature green — a standout in the typically gray construction world — has been enhanced for a vibrant, modern digital presence.
The design system also incorporates colorful, house-shaped illustrations, showcasing the versatility of aerated concrete blocks.
These simple yet adaptable design elements allow Stonelight to connect seamlessly with customers across digital and traditional platforms.
DREAM BIG. BUILD SMART.
Stonelight is shaping the future of construction. As Europe’s most efficient AAC block producer, it sets new manufacturing standards every day.
Credits
Strategist: Artur Redzynets
Copywriter: Roman Pyskun
Project Manager: Anton Solonko
Design Director: Vik Vatamaniuk
Designers: Olesya Bagriy, Yevhen Tomashevskyi, Vadym Trokhymenko