Vira oil

Vira's first advertising campaign showed excellent results. During the year, oil sales quadrupled, and the number of active customers during the campaign period increased by almost 50%.

Tolik and Slavon, who had their cars ruined their fishing and sleeping, were loved by the owners of Lanos and Meganes. So we decided not to break what worked and developed the story of the relationship between Tolik, Slavon and their cars — into a sequel.

In the last campaign, Vira cars took vengeance on poor drivers because they used lousy car oil. Since then, Tolik and Slavon have learned to buy the proper oil, and their cars have become their true friends.

Our campaign is a "bromance" between a driver and a car. The car in the story is not a soulless machine but a living character that gives a friend in need a leg to stand on. However, not entirely unselfishly, because "when a car assists — pour Vira into it!"