Vira Oil

Advertising campaign "Motor Oil – As It Should Be!": Film, OOH, radio

Vira Motor Oil – As It Should Be!

We all love the good ol' story, one that we can tell over and over again. Therefore, we thought, why not create a new advertising campaign for the Ukrainian motor oil brand Vira?

This time around, we decided to show how an engine feels without the decent Vira oil. To help customers understand the pain of pistons beaten by poor-quality oil, we brought them to life.

People may not always empathize with machines, but they do empathize with humans. That's why "professional athlete-actors" played the roles of hardworking iron pistons in a four-stroke engine.

Our main heroes don't want to overheat or end up in the scrapyard-looking engine, so they plead with the driver, Tolik, to finally pour some decent oil. Even the Badger, looking for a garbage dump but ended up in the engine, stood up to defend the hardworking pistons.

And what happened next? Vira happened. Oil as it should be!

To catch up with Vira's customers on their way home, we created a series of radio spots and outdoor advertising that playfully emphasize road safety rules. Vira-themed signs will show you the way to enjoy your car and increase its mileage (spoiler: just use Vira oil and take care of your four-wheeled friend).


Not a single badger or piston was harmed during the filming of the videos.

Thanks for VIRA to Vladyslav Hulak and Tetiana Herasymenko ❤️


CD: Oleksandr Solonko
Producer: Artur Redzynets
Copywriters: Roman Pyskun, Anton Solonko
Designer: Olesia Bahrii
Director: Yevhen Hozheyshyi
DOP: Denys Lushchyk
1st AD: Uliana Snitko
CEO: Ivan Krutous
Producer: Dasha Volhina
Line Producer: Valeriia Havrylova
Production Designer: Yevhen Shvydler
Production Manager: Mykola Poluden
Administrator: Taras Holova
Casting: Nika Bondarenko
Stylist: Tania Kremeni
MUA: Dasha Taivas
Location Manager: Oleksii Hordiichuk
Sound Director: Serhii Verdes
Playback: Sasha Sofiin
Gaffer: Inokentii Zapotochnyi
Focus Puller: Serhii Sardudinov
SFX: Snowbusiness
Catering: TobiTreba
Editor: Sasha Sofiin
Post Production: Casper
Colour Grading: Olha Korzhynska
Sound Design: Propeller