This is a campaign in which we did not invent anything - insight was right in front of us. In our office, every second person is "four-eyed", so it was not necessary to go far. Well, maybe a couple of times - when we called them that.
It all started with Luxoptika: the leader of the Ukrainian retail of glasses decided to launch the vision check initiative. The one that everyone needed. And we, in Madcats, had to make it known.