Ta-Da! is a new brand for the supermarket chain, which offers affordable household goods.
The KOOP Poltava trade mark existed for several years and encapsulated two retail stores in Poltava. The stores (at least 700 m²) were similar to wholesale warehouses. A buyer was not always comfortable to do shopping since there was no navigation, merchandising, modern identification but and along with this the stores had a decent level of service and quite attractive prices. Relying on housewives, as the main target audience, the stores offered a wide range of useful household products: from teapots to clothespins. We were faced with the task of breathing a new life into the brand, turning local stores into a modern network, bringing the brand to new regional markets. We had to create people’s household goods store, which is not inferior to European equivalents