Vira is a brand from Poltava, which produces lubricants for cars. High level specialists, imported ingredients, powerful production base — all this allowed to create a good, and at the same time inexpensive product.
But it happens so that Ukrainians perceive products from other countries as if they were delicacies. "Prodotto in Italia" evokes much more warm feelings than "Made in Brovary". It turned out to be a non-trivial task to convince our drivers that the Ukrainian brand can be equal to the European one.