In 16 years, Yakaboo has become the largest Ukrainian online bookstore. It sells more than 300 000 books in 71 languages.
Yakaboo Publishing is developing its own publishing house. Also, Yakaboo will launch a reading app soon.
But Ukrainians have been reading less in recent years. Only 27% are regular readers, in Europe this number is almost two times higher.
"Any important change in life often begins with an answer to a problem or challenge. At the core of our renewal, there is a challenge that faces the company and the entire country. Ukraine is rapidly losing readers. One in three Ukrainians never read a book, and globally it is an alarming signal of the weakening of the Ukrainian nation and state," said CEO of Yakaboo Ivan Bogdan.
We at Madcats love books with all our hearts. That's why we were happy to help Yakaboo fulfil its mission of making Ukraine the most reading country in Europe. With strategy, design and communication.